Roxy Bar is located in the middle section of Pattaya Soi 6, near the direction of Second Road, and belongs to the Nightwish Group. It has been operating continuously since its acquisition in 2018. The bar is situated between Foxy Bar and Tomcat’s Bar, with daily operating hours from 3 pm to 1 am.

The atmosphere at Roxy Bar is relaxed, with occasional themed nights such as military night, red and white night, sexy school uniform night, and bikini night, where the girls wear sexy outfits corresponding to the theme. The bar has more than ten enthusiastic and lively Thai girls, most of whom are young, along with a few heavier types, and some should align with Asian aesthetic preferences.